If the launch of the magazine South Scope is a first step in the professional handling of South Indian cinema, then the Joint Venture between Soundarya Rajnikanth’s Ocher Studios and Mahesh Bhupathi’s Globosport is surely an icing on the cake.

The JV intends to professionally work on celebrity management and New talent management of South Indian Stars. They would also work on media rights of South stars, and also involve in the professional management of awards night extravaganzas.

All this comes as a big boost to south Indian cinema and its stars.